Carslan, the leading Chinese makeup brand, has been awarded the prestigious 'Technology Innovation Color Cosmetics of the Year' at the 2026 Beauty Industry Leadership Conference. This recognition highlights Carslan's 25 years of technological expertise and its commitment to innovation in high-quality color cosmetics. The brand's dedication to research and development has solidified its position as a pioneer in the domestic makeup industry, supported by its robust R&D capabilities and rich brand heritage.
The award is a testament to Carslan's technological breakthroughs, particularly in the iterative upgrades of its blockbuster products and the refinement of user experience. One of its signature bestsellers, the Black Magnetic Soft Focus Powder, has become a benchmark in the domestic loose powder category. This product leverages the proprietary Black Magnet Directional Oil-Absorption Technology, an innovative foundation makeup breakthrough, to selectively absorb excess oil while retaining natural moisturizing lipids. This unique formula effectively prevents dryness and ensures that oil control and moisturization are no longer a trade-off.
What makes this product even more remarkable is its ability to maintain makeup integrity against water and sweat, locking in a fresh, powder-free matte look all day long. Suitable for oily and combination skin types, it has become a nationwide foundation makeup hit. Carslan's self-developed 'long-wear oil-absorbing' black technology addresses the pain point of traditional, indiscriminate oil-absorbing formulas, causing dryness. The Black Magnetic Soft Focus Powder has now been upgraded to version 3.0, a testament to the brand's R&D strength and continuous innovation.
Carslan's success is underpinned by its investment in research and development. Since its founding in 2001, the brand has established its own manufacturing plant and, in 2024, added a modern intelligent factory, one of the largest self-owned manufacturing facilities among domestic makeup brands. This commitment to production and quality control is further strengthened by a large-scale global R&D team working in conjunction with its Milan R&D Center in Europe. This cross-regional, international R&D synergy model allows Carslan to stay at the forefront of fundamental science, raw material formulas, and makeup effect trends.
With 167 authorized patents in China, Carslan continues to tackle technical challenges in the color cosmetics industry. Over the past 25 years, the brand has achieved triple advancement in technological capability, product excellence, and brand power, setting a development paradigm for the domestic color cosmetics industry. The 'Technology Innovation Color Cosmetics of the Year' award not only recognizes Carslan's past achievements but also highlights the direction of technology-driven development for domestic makeup brands.
Looking ahead, Carslan is committed to deepening its engagement in color cosmetics research, intensifying technological innovation, and product iteration. The brand aims to explore new frontiers in makeup technology and deliver superior makeup products to consumers, leading and advancing the development of China's color cosmetics industry. By showcasing the stature of Chinese makeup brands on the global stage, Carslan is poised to continue its success and innovation in the beauty industry.
